Customer Relationship Management

  • Customer relationship management (CRM) is a model for managing a company's interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. CRM systems are used in the same way to manage business contacts, clients, contract wins and sales leads.

  • CRM is often thought of as a business strategy that enables businesses to:

  • Understand the customer Retain customers through better customer experience.
  • Attract new customer.
  • Win new clients and contracts.
  • Increase Profitably.
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